3 Home Care SEO Tips You Can Start Today
If you’re a home care or hospice type business, you’re probably working on building relationships with medical facilities in your area as well as a host of other offline tactics to start generating more revenue.
While those things work, you also need to be found online when people are searching for your services. SEO can be your BIGGEST sales tool.
So what are some actionable tips?
#1: Answer every question that you can think of and add a FAQ section to your website. There are TONS of research tools but my favorite and easiest to use a website called answerthepublic.com . Just enter in different variations of your the type of home care service you offer and BAM, you have a huge list of real questions that people all over the internet ask.
#2: Optimize your Google My Business profile. This is huge since it’s well, Google. Also, Google is very particular about showing people local results and the way you rank in the local map or listing pack is to have an optimized Google My Business profile. Make sure you have images, reviews, the correct category and posts.
#3: Make sure you have all of the foundational website SEO fixes updated. Things like meta data, coding adjusted that may be slowing your site down & an SSL Certificate associated with your URL. Use this fast website audit tool to get a feel for what you need to do.
Dustin DeTorres is the CEO of DeTorres Group, a medical focused digital agency focused on Search Engine Optimization generating new patients for practices across the World since 2008. Over the years, Dustin has worked with start ups, e-commerce & Enterprise level clients helping them dive deep to find SEO issues and optimize their online presence. To learn more about Dustin DeTorres, click here.