The super high conversion rate of pay per call marketing shouldn’t surprise you. But believe or not, most businesses have never even considered this strategy. If you’re ready this, you’re probably in the 0.00001% of businesses that have thought about isolating a budget and or tactics to this marketing type. Below, I’m going to share with you 3 tips that I’ve learned over the years in managing campaigns solely focus on pay per call.
Tip #1: Understanding the Full COST.
I’m not talking about the cost of the call. I mean the true cost. You need to consider how much you’re paying your employee to field the calls outside of their normal duties. What other variables come into play here? If you’re paying per call via an agency, it may be easier for you to manage the costs since that agency will most likely be fronting the cost of advertising, managing campaigns, reporting etc.
Tip #2: Create Goals for Pay Per Call
Since the number of call each month may vary, it’s good to go ahead and establish your call to close ratio. You can tally up what the numbers look like here in our free pay per call calculator. I always suggest to my clients that they should aim for a 200% ROI at minimum meaning if they spend $50 per call and get 50 calls ($2500), they should have at least made $5000 in actual profit from closed deals at the end of each month.
Tip #3: Focus on Quality Calls, Not Quantity
No matter what industry you’re in, you want to make sure the agency you work with gets you quality calls and not a lot of tire-kicker, mis-dialed calls. Feedback on both sides is very important meaning you should give feedback to the agency and the agency should be communicating with you on the feedback they have accumulated on your campaigns.
Dustin DeTorres is the CEO of DeTorres Group, a medical focused digital agency focused on Search Engine Optimization generating new patients for practices across the World since 2008. Over the years, Dustin has worked with start ups, e-commerce & Enterprise level clients helping them dive deep to find SEO issues and optimize their online presence. To learn more about Dustin DeTorres, click here.