30+ B2B Lead Generation Strategies to Try in 2020 Many marketers today don’t realize how different B2B lead generation is from B2C. Both involve targeting individual people (consumers vs decision-makers within a business) and employ many of the same strategies to do this. But even if the same tactics work for both, B2B requires a
How Does B2B Performance Based Marketing Work? There are many different models & pricing structures out there when it comes to B2B lead generation & marketing. Choosing the right model or agency is the difference between hitting your revenue goals or falling short. In laymen's terms, performance based B2B lead generation should work just like
Why B2B Businesses Should NOT Stop Doing SEO in a Down Economy In this interesting time of Covid-19 and the threat of a possible recession coming down the pipe, B2B businesses are wondering what to cut on the marketing front. One of the first things that seems to get trimmed is SEO. Why? In my
B2B Sales Lead Generation Calculator You understand your new account goals, sales goals and the revenue that you need to hit for the fiscal year. However, when you break down these numbers, how many b2b leads do you actually need to generate? You could assume or you could get some firm goals to go by.
What if a robot could handle all of your outbound B2B sales efforts? Imagine automating all of your inbound and outbound marketing efforts? Since Facebook’s 2016 announcement that chatbots would be coming to Messenger, all of that and more is possible. Why should your business use chatbots to connect to customers on Facebook? On average,
Lead generation is one of the most misunderstood & underestimated marketing strategies. Often new marketers and businesses think a cookie-cutter lead generation strategy will work for their business type. They're wrong. To do this effectively, it is important to consider the latest trends and research what products your customers may be interested in purchasing. This
Not all leads are created equal. Most medium to large businesses out there have no issues generating leads. The issue is normally the quality of those leads. What is a Marketing Qualified Lead? In simple terms, a Marketing Qualified Lead or MQL is a prospect that has a much higher chance of becoming a customer
In my 12+ years in the digital marketing business, I get asked a few similar questions quite often. One that just doesn’t die is: “How long does it take for SEO to work?” A few weeks? A couple of months? A year? Honestly, there is no definite answer to that question. But one thing is
Voted Best B2B SEO Company by 10SEOS.com We were pleased to hear the news this morning that DeTorres Group was named one of the best B2B SEO companies in the world by 10SEOS.com. This distinguished award just reinforces our level of quality and SEO results we strive for each and every client. Since 2008, we
March 2019 Core Update Early March saw another one of Google's core updates. It felt like a reversal of the Medic Update that happened last August (2018). According to Google John Mueller, he said it was just an "incremental update" and not a reversal of Medic. In my opinion, it is. Especially for the space
