6 Medical Marketing KPIs to Track in 2019 It's easy to get overwhelmed with the amount of things to track online associated with all of your medical SEO efforts. The daily minutia of managing partnerships, dealing with patients, putting out fires, communicating with your marketing agency, etc may keep you from keeping your eye on
RealSelf.com Case Study: Should My Medical Practice Associate? Ever since the Medic Update, we have had a lot of medical practices ask us about RealSelf.com. Why? Because over the past year, they've lost a lot of organic website traffic from at least two of Google's Core Algorithm Updates. When we start talking about SEO and
With the advent of hundreds of tools and apps like Uber, Washe & BetterHelp, as a society, we have become accustomed to make our lives easier through technology. It's no surprise that many physicians are turning to telemedicine to also bridge the gap between patient and the sometimes "difficult" task of actually coming into an
Adding an Author Box for Medical Website Posts in WordPress CMS If you have a medical website (on WordPress) that has a blog, you want to make sure that you attribute an author to every single post. Why? Because Google wants you to after the Medic update rolled out in early August 1st 2018. One
In November 2018, Google announced the launching of their new tool to check & analyze your website's SEO. The tool is in BETA mode and available to anyone online. Click here to see the tool After investigation of the tool and running numerous medical website's through it, it just made it super clear to me
Is Rip Off Report Losing Traction? Having clients in the medical online marketing space, I have been battling complaint sites like Rip Off Report for years. But after the recent algo updates from Google in August, I have been noticing some slight and dramatic drops in both web traffic and keyword rankings on those sites.
Should I Create a Wikipedia Page for My Medical Practice? If you're thinking that you should have a Wikipedia page for your medical practice or for Doctor / yourself, there are several things to consider. Wiki isn't just another easy to add marketing channel like Facebook or LinkedIn. There's an entire process you must follow
How to Recover from Google’s Medic Update #4 In the final installation of the Google Medic Recovery series (Part 1, Part 2 & Part 3), we are going to talk about technical SEO factors that played into the update. There's been a lot of talk about what you should focus on but I tend to
How to Recover from Google’s Medic Update #3 In the previous 2 parts of the 4 part Medic Update series, we have covered, optimizing for E.A.T. and focusing on your consumer focused internal pages. (Read Part 1, Part 2 or Part 4) In this 3rd one, we are going to take a look at the
New Feature in Google My Business Could Help Medical Practices Google released a new feature last week and it got me thinking about a specific section inside of Google My Business that has let you add Services for a while now but you can now add Products (Beta) into your listing. Why should you care?