In November 2018, Google announced the launching of their new tool to check & analyze your website's SEO. The tool is in BETA mode and available to anyone online. Click here to see the tool After investigation of the tool and running numerous medical website's through it, it just made it super clear to me
Is Rip Off Report Losing Traction? Having clients in the medical online marketing space, I have been battling complaint sites like Rip Off Report for years. But after the recent algo updates from Google in August, I have been noticing some slight and dramatic drops in both web traffic and keyword rankings on those sites.
Should I Create a Wikipedia Page for My Medical Practice? If you're thinking that you should have a Wikipedia page for your medical practice or for Doctor / yourself, there are several things to consider. Wiki isn't just another easy to add marketing channel like Facebook or LinkedIn. There's an entire process you must follow
How to Recover from Google’s Medic Update #4 In the final installation of the Google Medic Recovery series (Part 1, Part 2 & Part 3), we are going to talk about technical SEO factors that played into the update. There's been a lot of talk about what you should focus on but I tend to
How to Recover from Google’s Medic Update #3 In the previous 2 parts of the 4 part Medic Update series, we have covered, optimizing for E.A.T. and focusing on your consumer focused internal pages. (Read Part 1, Part 2 or Part 4) In this 3rd one, we are going to take a look at the
New Feature in Google My Business Could Help Medical Practices Google released a new feature last week and it got me thinking about a specific section inside of Google My Business that has let you add Services for a while now but you can now add Products (Beta) into your listing. Why should you care?
How to Recover from Google's Medic Update #2 In part 2 of 4, we are going to go through another series of steps to recover from Google's "Medic" algorithm update (Read Part #1 here, Part 3 here or Part 4 here) . The main point of this post is to.... Focus on Your Website's Consumer Pages
How to Recover from Google's Medic Update #1 Was your medical / healthcare website affected by Google's Medic update? In this 4 part series, I'm going to cover the main things you can start doing NOW to regain some of your losses. (Read Part 2, Part 3 or Part 4 here) So what was the
Structuring Your Medical Website for SEO & UX Your typical one size fits all medical website is no longer going to cut it. Site visitors have become accustomed to getting what they want when they need it, knowing where they are on a website at all times, and being able to communicate with your business
Google's Featured Snippet Tips for Medical Businesses If you've ever wondered how to get your website's content into the Google's feature snippets box, I'm here today to talk to you about how to do so.... So number one, make sure you identify commonly asked questions for the content on your website. Whatever type of medical