350% Increase in MQLs for a Tech Co. See How Here

About Dustin DeTorres

Dustin DeTorres is the CEO of DeTorres Group, a B2B Lead Generation & digital marketing agency & Badass Insurance Leads, a life insurance leads provider.  To learn more about Dustin DeTorres, click here or visit Badass Insurance Leads here.

30+ B2B Lead Generation Strategies to Try in 2020

By |2023-04-28T13:42:03+00:00May 6th, 2020|Categories: B2B Marketing, Lead Generation|

30+ B2B Lead Generation Strategies to Try in 2020 Many marketers today don’t realize how different B2B lead generation is from B2C. Both involve targeting individual people (consumers vs decision-makers within a business) and employ many of the same strategies to do this. But even if the same tactics work for both, B2B requires a

How Does B2B Performance Based Marketing Work?

By |2020-06-12T04:06:52+00:00May 2nd, 2020|Categories: B2B Marketing, Lead Generation, Performance Based|

How Does B2B Performance Based Marketing Work? There are many different models & pricing structures out there when it comes to B2B lead generation & marketing. Choosing the right model or agency is the difference between hitting your revenue goals or falling short. In laymen's terms, performance based B2B lead generation should work just like

Why B2B Businesses Shouldn’t Stop Doing SEO in a Down Economy

By |2020-06-12T03:55:27+00:00April 1st, 2020|Categories: B2B Marketing, B2B Marketing Podcast|

Why B2B Businesses Should NOT Stop Doing SEO in a Down Economy In this interesting time of Covid-19 and the threat of a possible recession coming down the pipe, B2B businesses are wondering what to cut on the marketing front.  One of the first things that seems to get trimmed is SEO. Why? In my

B2B Sales Lead Calculator

By |2020-04-17T12:08:47+00:00March 24th, 2020|Categories: Lead Generation|

B2B Sales Lead Generation Calculator You understand your new account goals, sales goals and the revenue that you need to hit for the fiscal year. However, when you break down these numbers, how many b2b leads do you actually need to generate? You could assume or you could get some firm goals to go by.

How to Use Chatbots for B2B Lead Generation

By |2020-06-12T04:07:07+00:00March 20th, 2020|Categories: B2B Marketing, Lead Generation|

What if a robot could handle all of your outbound B2B sales efforts? Imagine automating all of your inbound and outbound marketing efforts? Since Facebook’s 2016 announcement that chatbots would be coming to Messenger, all of that and more is possible. Why should your business use chatbots to connect to customers on Facebook? On average,

B2C vs B2B Lead Generation: What’s the Difference?

By |2023-08-10T11:27:54+00:00March 16th, 2020|Categories: Lead Generation|

Lead generation is one of the most misunderstood & underestimated marketing strategies. Often new marketers and businesses think a cookie-cutter lead generation strategy will work for their business type. They're wrong.  To do this effectively, it is important to consider the latest trends and research what products your customers may be interested in purchasing. This

How Can I Generate More MQLs?

By |2020-06-15T19:18:06+00:00February 17th, 2020|Categories: Lead Generation|

Not all leads are created equal. Most medium to large businesses out there have no issues generating leads. The issue is normally the quality of those leads. What is a Marketing Qualified Lead? In simple terms, a Marketing Qualified Lead or MQL is a prospect that has a much higher chance of becoming a customer

How Long Does SEO Take to Work?

By |2020-06-12T03:55:53+00:00January 27th, 2020|Categories: B2B Marketing|

In my 12+  years in the digital marketing business, I get asked a few similar questions quite often. One that just doesn’t die is: “How long does it take for SEO to work?” A few weeks? A couple of months? A year? Honestly, there is no definite answer to that question. But one thing is

March 2019 Core Update

By |2020-06-12T03:56:25+00:00March 24th, 2019|Categories: B2B Marketing, News|

March 2019 Core Update Early March saw another one of Google's core updates. It felt like a reversal of the Medic Update that happened last August (2018). According to Google John Mueller, he said it was just an "incremental update" and not a reversal of Medic. In my opinion, it is. Especially for the space