350% Increase in MQLs for a Tech Co. See How Here

About Dustin DeTorres

Dustin DeTorres is the CEO of DeTorres Group, a B2B Lead Generation & digital marketing agency that's been helping B2B companies across the world since 2008. To learn more about Dustin DeTorres, click here.

How to Use Chatbots for B2B Lead Generation

By |2020-06-12T04:07:07+00:00March 20th, 2020|Categories: B2B Marketing, Lead Generation|

What if a robot could handle all of your outbound B2B sales efforts? Imagine automating all of your inbound and outbound marketing efforts? Since Facebook’s 2016 announcement that chatbots would be coming to Messenger, all of that and more is possible. Why should your business use chatbots to connect to customers on Facebook? On average,

B2C vs B2B Lead Generation: What’s the Difference?

By |2020-07-22T11:58:49+00:00March 16th, 2020|Categories: Lead Generation|

Lead generation is one of the most misunderstood & underestimated marketing strategies. Often new marketers and businesses think a cookie-cutter lead generation strategy will work for their business type. They're wrong.  Difference Between B2B and B2C Lead Generation Regardless if it’s B2B or B2C, knowing your target audience lays the groundwork for your lead generation

How Can I Generate More MQLs?

By |2020-06-15T19:18:06+00:00February 17th, 2020|Categories: Lead Generation|

Not all leads are created equal. Most medium to large businesses out there have no issues generating leads. The issue is normally the quality of those leads. What is a Marketing Qualified Lead? In simple terms, a Marketing Qualified Lead or MQL is a prospect that has a much higher chance of becoming a customer

How Long Does SEO Take to Work?

By |2020-06-12T03:55:53+00:00January 27th, 2020|Categories: B2B Marketing|

In my 12+  years in the digital marketing business, I get asked a few similar questions quite often. One that just doesn’t die is: “How long does it take for SEO to work?” A few weeks? A couple of months? A year? Honestly, there is no definite answer to that question. But one thing is

March 2019 Core Update

By |2020-06-12T03:56:25+00:00March 24th, 2019|Categories: B2B Marketing, News|

March 2019 Core Update Early March saw another one of Google's core updates. It felt like a reversal of the Medic Update that happened last August (2018). According to Google John Mueller, he said it was just an "incremental update" and not a reversal of Medic. In my opinion, it is. Especially for the space

3 Home Care SEO Tips You Can Start Today

By |2020-06-12T03:56:58+00:00March 10th, 2019|Categories: B2B Marketing|

3 Home Care SEO Tips You Can Start Today If you're a home care or hospice type business, you're probably working on building relationships with medical facilities in your area as well as a host of other offline tactics to start generating more revenue. While those things work, you also need to be found online

Dustin DeTorres Accepted into Forbes Agency Council

By |2020-06-12T03:57:12+00:00January 27th, 2019|Categories: B2B Marketing, News|

Dustin DeTorres Accepted into Forbes Agency Council Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies Orlando, FL (1-27-19) — Dustin DeTorres, CEO of Medical Search Engine Optimization Firm, DeTorres Group, has been accepted into Forbes Agency Council, an invitation-only community for owners of and

6 Medical Marketing KPIs to Track in 2019

By |2020-06-12T03:57:29+00:00January 20th, 2019|Categories: B2B Marketing|

6 Medical Marketing KPIs to Track in 2019 It's easy to get overwhelmed with the amount of things to track online associated with all of your medical SEO efforts. The daily minutia of managing partnerships, dealing with patients, putting out fires, communicating with your marketing agency, etc may keep you from keeping your eye on

RealSelf.com Case Study: Should My Practice Associate?

By |2020-06-12T03:57:44+00:00December 20th, 2018|Categories: B2B Marketing, Google Medic Update|

RealSelf.com Case Study: Should My Medical Practice Associate? Ever since the Medic Update, we have had a lot of medical practices ask us about RealSelf.com. Why? Because over the past year, they've lost a lot of organic website traffic from at least two of Google's Core Algorithm Updates. When we start talking about SEO and