About Dustin DeTorres

Dustin DeTorres is the CEO of DeTorres Group, a B2B SEO & digital marketing agency that's been helping B2B companies across the world since 2008. To learn more about Dustin DeTorres, click here.

6 Medical Marketing KPIs to Track in 2019

By |2019-12-28T20:10:36+00:00January 20th, 2019|Categories: B2B SEO|

6 Medical Marketing KPIs to Track in 2019 It's easy to get overwhelmed with the amount of things to track online associated with all of your medical SEO efforts. The daily minutia of managing partnerships, dealing with patients, putting out fires, communicating with your marketing agency, etc may keep you from keeping your eye on

RealSelf.com Case Study: Should My Practice Associate?

By |2019-01-18T13:18:23+00:00December 20th, 2018|Categories: B2B SEO, Google Medic Update|

RealSelf.com Case Study: Should My Medical Practice Associate? Ever since the Medic Update, we have had a lot of medical practices ask us about RealSelf.com. Why? Because over the past year, they've lost a lot of organic website traffic from at least two of Google's Core Algorithm Updates. When we start talking about SEO and

2 Telemedicine SEO Tips

By |2019-12-28T20:10:49+00:00December 7th, 2018|Categories: B2B SEO|Tags: |

With the advent of hundreds of tools and apps like Uber, Washe & BetterHelp, as a society, we have become accustomed to make our lives easier through technology.    It's no surprise that many physicians are turning to telemedicine to also bridge the gap between patient and the sometimes "difficult" task of actually coming into an

Is Rip Off Report Losing Traction?

By |2018-12-16T21:10:02+00:00November 12th, 2018|Categories: B2B SEO, Reputation Management|

Is Rip Off Report Losing Traction? Having clients in the medical online marketing space, I have been battling complaint sites like Rip Off Report for years. But after the recent algo updates from Google in August, I have been noticing some slight and dramatic drops in both web traffic and keyword rankings on those sites.

Should I Create a Wikipedia Page for My Medical Practice?

By |2019-12-28T20:12:25+00:00November 2nd, 2018|Categories: B2B SEO|Tags: |

Should I Create a Wikipedia Page for My Medical Practice? If you're thinking that you should have a Wikipedia page for your medical practice or for Doctor / yourself, there are several things to consider. Wiki isn't just another easy to add marketing channel like Facebook or LinkedIn. There's an entire process you must follow

How to Recover from Google’s Medic Update #4

By |2019-12-28T20:21:54+00:00October 30th, 2018|Categories: B2B SEO, Google Medic Update|

How to Recover from Google’s Medic Update #4 In the final installation of the Google Medic Recovery series (Part 1, Part 2 & Part 3), we are going to talk about technical SEO factors that played into the update. There's been a lot of talk about what you should focus on but I tend to

How to Recover from Google’s Medic Update #3

By |2019-12-28T20:22:06+00:00October 25th, 2018|Categories: B2B SEO, Google Medic Update|

How to Recover from Google’s Medic Update #3 In the previous 2 parts of the 4 part Medic Update series, we have covered, optimizing for E.A.T. and focusing on your consumer focused internal pages. (Read Part 1, Part 2 or Part 4) In this 3rd one, we are going to take a look at the