Lead generation is one of the most misunderstood & underestimated marketing strategies. Often new marketers and businesses think a cookie-cutter lead generation strategy will work for their business type. They're wrong. Difference Between B2B and B2C Lead Generation Regardless if it’s B2B or B2C, knowing your target audience lays the groundwork for your lead generation
Not all leads are created equal. Most medium to large businesses out there have no issues generating leads. The issue is normally the quality of those leads. What is a Marketing Qualified Lead? In simple terms, a Marketing Qualified Lead or MQL is a prospect that has a much higher chance of becoming a customer
In my 12+ years in the digital marketing business, I get asked a few similar questions quite often. One that just doesn’t die is: “How long does it take for SEO to work?” A few weeks? A couple of months? A year? Honestly, there is no definite answer to that question. But one thing is
Voted Best B2B SEO Company by 10SEOS.com We were pleased to hear the news this morning that DeTorres Group was named one of the best B2B SEO companies in the world by 10SEOS.com. This distinguished award just reinforces our level of quality and SEO results we strive for each and every client. Since 2008, we
March 2019 Core Update Early March saw another one of Google's core updates. It felt like a reversal of the Medic Update that happened last August (2018). According to Google John Mueller, he said it was just an "incremental update" and not a reversal of Medic. In my opinion, it is. Especially for the space
3 Home Care SEO Tips You Can Start Today If you're a home care or hospice type business, you're probably working on building relationships with medical facilities in your area as well as a host of other offline tactics to start generating more revenue. While those things work, you also need to be found online
Dustin DeTorres Accepted into Forbes Agency Council Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies Orlando, FL (1-27-19) — Dustin DeTorres, CEO of Medical Search Engine Optimization Firm, DeTorres Group, has been accepted into Forbes Agency Council, an invitation-only community for owners of and
6 Medical Marketing KPIs to Track in 2019 It's easy to get overwhelmed with the amount of things to track online associated with all of your medical SEO efforts. The daily minutia of managing partnerships, dealing with patients, putting out fires, communicating with your marketing agency, etc may keep you from keeping your eye on
RealSelf.com Case Study: Should My Medical Practice Associate? Ever since the Medic Update, we have had a lot of medical practices ask us about RealSelf.com. Why? Because over the past year, they've lost a lot of organic website traffic from at least two of Google's Core Algorithm Updates. When we start talking about SEO and
With the advent of hundreds of tools and apps like Uber, Washe & BetterHelp, as a society, we have become accustomed to make our lives easier through technology. It's no surprise that many physicians are turning to telemedicine to also bridge the gap between patient and the sometimes "difficult" task of actually coming into an
