About Dustin DeTorres

Dustin DeTorres is the CEO of DeTorres Group, a B2B Lead Generation & digital marketing agency that's been helping B2B companies across the world since 2008. To learn more about Dustin DeTorres, click here.

Is Rip Off Report Losing Traction?

By |2020-06-12T04:01:01+00:00November 12th, 2018|Categories: B2B Marketing, Reputation Management|

Is Rip Off Report Losing Traction? Having clients in the medical online marketing space, I have been battling complaint sites like Rip Off Report for years. But after the recent algo updates from Google in August, I have been noticing some slight and dramatic drops in both web traffic and keyword rankings on those sites.

Should I Create a Wikipedia Page for My Medical Practice?

By |2020-06-12T04:01:09+00:00November 2nd, 2018|Categories: B2B Marketing|Tags: |

Should I Create a Wikipedia Page for My Medical Practice? If you're thinking that you should have a Wikipedia page for your medical practice or for Doctor / yourself, there are several things to consider. Wiki isn't just another easy to add marketing channel like Facebook or LinkedIn. There's an entire process you must follow

How to Recover from Google’s Medic Update #4

By |2020-06-12T04:01:19+00:00October 30th, 2018|Categories: Google Medic Update|

How to Recover from Google’s Medic Update #4 In the final installation of the Google Medic Recovery series (Part 1, Part 2 & Part 3), we are going to talk about technical SEO factors that played into the update. There's been a lot of talk about what you should focus on but I tend to

How to Recover from Google’s Medic Update #3

By |2020-06-12T04:01:26+00:00October 25th, 2018|Categories: Google Medic Update|

How to Recover from Google’s Medic Update #3 In the previous 2 parts of the 4 part Medic Update series, we have covered, optimizing for E.A.T. and focusing on your consumer focused internal pages. (Read Part 1, Part 2 or Part 4) In this 3rd one, we are going to take a look at the

How to Recover from Google’s Medic Update #2

By |2020-06-12T04:01:47+00:00October 18th, 2018|Categories: Google Medic Update|

How to Recover from Google's Medic Update #2 In part 2 of 4, we are going to go through another series of steps to recover from Google's "Medic" algorithm update (Read Part #1 here, Part 3 here or Part 4 here) . The main point of this post is to.... Focus on Your Website's Consumer Pages

How to Recover from Google’s Medic Update #1

By |2020-06-12T04:01:56+00:00October 12th, 2018|Categories: Google Medic Update|

How to Recover from Google's Medic Update #1 Was your medical / healthcare website affected by Google's Medic update? In this 4 part series, I'm going to cover the main things you can start doing NOW to regain some of your losses. (Read Part 2, Part 3 or Part 4 here) So what was the

Structuring Your Medical Website for SEO & UX

By |2020-06-12T04:02:09+00:00October 11th, 2018|Categories: B2B Marketing, Information Architecture|

Structuring Your Medical Website for SEO & UX Your typical one size fits all medical website is no longer going to cut it. Site visitors have become accustomed to getting what they want when they need it, knowing where they are on a website at all times, and being able to communicate with your business