About Dustin DeTorres

Dustin DeTorres is the CEO of DeTorres Group, a B2B SEO & digital marketing agency that's been helping B2B companies across the world since 2008. To learn more about Dustin DeTorres, click here.

How to Recover from Google’s Medic Update #2

By |2019-12-28T20:24:32+00:00October 18th, 2018|Categories: B2B SEO, Google Medic Update|

How to Recover from Google's Medic Update #2 In part 2 of 4, we are going to go through another series of steps to recover from Google's "Medic" algorithm update (Read Part #1 here, Part 3 here or Part 4 here) . The main point of this post is to.... Focus on Your Website's Consumer Pages

How to Recover from Google’s Medic Update #1

By |2019-12-28T20:24:42+00:00October 12th, 2018|Categories: B2B SEO, Google Medic Update|

How to Recover from Google's Medic Update #1 Was your medical / healthcare website affected by Google's Medic update? In this 4 part series, I'm going to cover the main things you can start doing NOW to regain some of your losses. (Read Part 2, Part 3 or Part 4 here) So what was the

Structuring Your Medical Website for SEO & UX

By |2019-12-28T20:25:42+00:00October 11th, 2018|Categories: B2B SEO, Information Architecture|

Structuring Your Medical Website for SEO & UX Your typical one size fits all medical website is no longer going to cut it. Site visitors have become accustomed to getting what they want when they need it, knowing where they are on a website at all times, and being able to communicate with your business

Google’s Featured Snippet Tips for Medical Businesses

By |2019-12-28T20:29:42+00:00October 4th, 2018|Categories: Videos|

Google's Featured Snippet Tips for Medical Businesses If you've ever wondered how to get your website's content into the Google's feature snippets box, I'm here today to talk to you about how to do so.... So number one, make sure you identify commonly asked questions for the content on your website. Whatever type of medical

Medical SEO vs General SEO

By |2019-12-28T20:31:38+00:00September 19th, 2018|Categories: B2B SEO|

Medical SEO vs General SEO What are the differences between optimizing your website with typical SEO best practices versus optimizing with a background in Medical Online Marketing? In this post we are going to break it down for you. Medical Content This is obviously a big one as most agencies aren't able to write at

IVR Artificial Intelligence and Your Pay Per Call Campaigns

By |2018-12-01T20:18:06+00:00August 20th, 2018|Categories: B2B SEO|

Originally posted here: https://www.linkedin.com/pulse/future-ivr-artificial-intelligence-your-pay-per-call-dustin-detorres/ I was watching this video about Google's Assistant aka (Google Duplex) the other day and it got me thinking about the Pay Per Call industry and how it will be affected by artificial intelligence. Obviously an IVR is a piece of "dumb" technology that is used as a part of the process for

3 Pay Per Call Tips Your Mom Should Have Told You

By |2019-08-13T10:08:50+00:00August 17th, 2018|Categories: B2B SEO|

The super high conversion rate of pay per call marketing shouldn't surprise you. But believe or not, most plastic surgeons & aesthetic businesses have never even considered this strategy. If you're ready this, you're probably in the 0.00001% of businesses that have thought about isolating a budget and or tactics to this marketing type. Below,

Calculating Pay Per Call Marketing ROI

By |2018-07-31T12:17:16+00:00July 31st, 2018|Categories: Uncategorized|

If you're a business owner and are spending money on lead generation services via a digital marketing agency or company like a HomeAdvisor, it's probably crossed your mind a time or two...."How much are we making from these calls?". You're not alone. Studies have shown that tracking true return on investment (ROI) a major concern. When

3 IVR Tactics for Long Distance Moving Pay Per Call

By |2018-07-30T11:51:17+00:00July 12th, 2018|Categories: Uncategorized|

As we work with a growing amount of long distance movers here in the United States, we have made an effort to really get granular when it comes to testing out different IVR's for our mover campaigns. Below are some of the tactics we take to segment and test to generate the BEST calls for our