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B2B Marketing Content

Here you have our B2B Marketing posts from our frequently updated blog by Dustin DeTorres and his team. Since 2008, DeTorres Group has been dedicated to helping B2B businesses in North America & beyond generate millions of dollars in revenue through strategic lead generation tactics.

Is Rip Off Report Losing Traction?

By |2020-06-12T04:01:01+00:00November 12th, 2018|Categories: B2B Marketing, Reputation Management|

Is Rip Off Report Losing Traction? Having clients in the medical online marketing space, I have been battling complaint sites like Rip Off Report for years. But after the recent algo updates from Google in August, I have been noticing some slight and dramatic drops in both web traffic and keyword rankings on those sites.

Should I Create a Wikipedia Page for My Medical Practice?

By |2020-06-12T04:01:09+00:00November 2nd, 2018|Categories: B2B Marketing|Tags: |

Should I Create a Wikipedia Page for My Medical Practice? If you're thinking that you should have a Wikipedia page for your medical practice or for Doctor / yourself, there are several things to consider. Wiki isn't just another easy to add marketing channel like Facebook or LinkedIn. There's an entire process you must follow

Structuring Your Medical Website for SEO & UX

By |2020-06-12T04:02:09+00:00October 11th, 2018|Categories: B2B Marketing, Information Architecture|

Structuring Your Medical Website for SEO & UX Your typical one size fits all medical website is no longer going to cut it. Site visitors have become accustomed to getting what they want when they need it, knowing where they are on a website at all times, and being able to communicate with your business

Medical SEO vs General SEO

By |2020-06-12T04:02:21+00:00September 19th, 2018|Categories: B2B Marketing|

Medical SEO vs General SEO What are the differences between optimizing your website with typical SEO best practices versus optimizing with a background in Medical Online Marketing? In this post we are going to break it down for you. Medical Content This is obviously a big one as most agencies aren't able to write at

IVR Artificial Intelligence and Your Pay Per Call Campaigns

By |2020-06-12T04:02:41+00:00August 20th, 2018|Categories: B2B Marketing|

Originally posted here: https://www.linkedin.com/pulse/future-ivr-artificial-intelligence-your-pay-per-call-dustin-detorres/ I was watching this video about Google's Assistant aka (Google Duplex) the other day and it got me thinking about the Pay Per Call industry and how it will be affected by artificial intelligence. Obviously an IVR is a piece of "dumb" technology that is used as a part of the process for

3 Pay Per Call Tips Your Mom Should Have Told You

By |2020-06-12T04:03:04+00:00August 17th, 2018|Categories: B2B Marketing|

The super high conversion rate of pay per call marketing shouldn't surprise you. But believe or not, most plastic surgeons & aesthetic businesses have never even considered this strategy. If you're ready this, you're probably in the 0.00001% of businesses that have thought about isolating a budget and or tactics to this marketing type. Below,

Pay Per Call vs Local SEO

By |2020-06-12T04:03:13+00:00July 2nd, 2018|Categories: B2B Marketing|Tags: |

Years ago, when I came into the plastic surgery & aesthetic marketing space,  I realized that we were going up against a huge challenge. So many online marketing agencies out there today had been focusing on Local SEO for a very long time and had huge, established brands and audiences. When I got started I

SEO Tactic to Get a Rush of Website Traffic Using SEMrush + Quora.com

By |2020-06-12T04:03:30+00:00December 7th, 2017|Categories: B2B Marketing, Videos|

SEO Tactic to Get a Rush of Website Traffic Using SEMrush + Quora.com I recently posted on LinkedIn here: In this video, I show you how to use SEMrush and Quora to generate an influx of website traffic to your website. This is a good strategy for people who may have zero traffic or are