Here’s a list of all of our B2B SEO posts. Over the past 10 years, DeTorres Group has focused on the B2B marketing space with a special focus on Search Engine Optimization (SEO). Have you been affected by a recent Google Algorithm update? Contact us today.

Is Rip Off Report Losing Traction?

By |2018-12-16T21:10:02+00:00November 12th, 2018|Categories: B2B SEO, Reputation Management|

Is Rip Off Report Losing Traction? Having clients in the medical online marketing space, I have been battling complaint sites like Rip Off Report for years. But after the recent algo updates from Google in August, I have been noticing some slight and dramatic drops in both web traffic and keyword rankings on those sites.

Should I Create a Wikipedia Page for My Medical Practice?

By |2019-12-28T20:12:25+00:00November 2nd, 2018|Categories: B2B SEO|Tags: |

Should I Create a Wikipedia Page for My Medical Practice? If you're thinking that you should have a Wikipedia page for your medical practice or for Doctor / yourself, there are several things to consider. Wiki isn't just another easy to add marketing channel like Facebook or LinkedIn. There's an entire process you must follow

How to Recover from Google’s Medic Update #4

By |2019-12-28T20:21:54+00:00October 30th, 2018|Categories: B2B SEO, Google Medic Update|

How to Recover from Google’s Medic Update #4 In the final installation of the Google Medic Recovery series (Part 1, Part 2 & Part 3), we are going to talk about technical SEO factors that played into the update. There's been a lot of talk about what you should focus on but I tend to

How to Recover from Google’s Medic Update #3

By |2019-12-28T20:22:06+00:00October 25th, 2018|Categories: B2B SEO, Google Medic Update|

How to Recover from Google’s Medic Update #3 In the previous 2 parts of the 4 part Medic Update series, we have covered, optimizing for E.A.T. and focusing on your consumer focused internal pages. (Read Part 1, Part 2 or Part 4) In this 3rd one, we are going to take a look at the

How to Recover from Google’s Medic Update #2

By |2019-12-28T20:24:32+00:00October 18th, 2018|Categories: B2B SEO, Google Medic Update|

How to Recover from Google's Medic Update #2 In part 2 of 4, we are going to go through another series of steps to recover from Google's "Medic" algorithm update (Read Part #1 here, Part 3 here or Part 4 here) . The main point of this post is to.... Focus on Your Website's Consumer Pages

How to Recover from Google’s Medic Update #1

By |2019-12-28T20:24:42+00:00October 12th, 2018|Categories: B2B SEO, Google Medic Update|

How to Recover from Google's Medic Update #1 Was your medical / healthcare website affected by Google's Medic update? In this 4 part series, I'm going to cover the main things you can start doing NOW to regain some of your losses. (Read Part 2, Part 3 or Part 4 here) So what was the

Structuring Your Medical Website for SEO & UX

By |2019-12-28T20:25:42+00:00October 11th, 2018|Categories: B2B SEO, Information Architecture|

Structuring Your Medical Website for SEO & UX Your typical one size fits all medical website is no longer going to cut it. Site visitors have become accustomed to getting what they want when they need it, knowing where they are on a website at all times, and being able to communicate with your business

Medical SEO vs General SEO

By |2019-12-28T20:31:38+00:00September 19th, 2018|Categories: B2B SEO|

Medical SEO vs General SEO What are the differences between optimizing your website with typical SEO best practices versus optimizing with a background in Medical Online Marketing? In this post we are going to break it down for you. Medical Content This is obviously a big one as most agencies aren't able to write at

IVR Artificial Intelligence and Your Pay Per Call Campaigns

By |2018-12-01T20:18:06+00:00August 20th, 2018|Categories: B2B SEO|

Originally posted here: https://www.linkedin.com/pulse/future-ivr-artificial-intelligence-your-pay-per-call-dustin-detorres/ I was watching this video about Google's Assistant aka (Google Duplex) the other day and it got me thinking about the Pay Per Call industry and how it will be affected by artificial intelligence. Obviously an IVR is a piece of "dumb" technology that is used as a part of the process for