What are the best SEO tools for medical practices?
For understanding how a website is doing, competitive intelligence and just overall strategy, I like using SEMrush.com for medical related businesses. Of course, you can’t go wrong with also using Google Analytics and Google Search Console. There are also other tools out there like SpyFu and Raven Tools. I’m partial to SEMrush but every SEO Agency probably has their preference.
What should you look for in a medical focused SEO tool?
1: The ability to look deep into you website code issues
2: Competitive intel
3: Backlink profiles
4: feedback…meaning giving you actionable things to do to improve your presence online.
5: Both SEO and Advertising intelligence
How do I rank my medical website higher on Google?
Many of our clients come to us saying, “How do I use SEO to get patients?” There are always a bunch of technical fixes that we call “foundational” items that need to be taken care of before we recommend taking the next steps in trying to rank your medical website higher nationally, regionally or locally. Things like your host, local & niche directories and any code related issues onsite.
The other factors are going to be onsite content, backlinks and general website structure related that your SEO team should be aware of (if they aren’t you should be concerned). There’s a free audit tool you can use here that will give you some areas of improvements on the foundational front. We also like to use SEMrush (free and paid options) to get ideas as to content creation, whom to target to get a backlink from and structural improvements.
There’s also a TON of other factors below from MOZ’s Local Search Ranking Factors report.
What is the MOST important thing related to Medical SEO?
If you’re a local one man shop or a medical group, someone on your team may be wondering, “What is the MOST important thing to do right now when it comes to SEO?”
The answer is to make sure that all of your foundational things like technical SEO (hosting, website code, conversion paths, Google My Business Listings and Directories) is at a place to where as you build upon your site….as you build upon your brand, that it will be stronger than ever.
Odds are is that most of your competition in the areas youre located aren’t doing that. This represents a large opportunity to come in an blow them out of the water. Especially if you have a team of people that know what they are doing when it comes to Medical SEO.
What are the best SEO agencies for medical practices?
We hear this a lot! Doctors, physicians and support staff are always wondering, who are the best agencies out there for my medical practice? Since there are so many, we can’t give you the actual names of them…..but we can give you a handful of things to look out for when researching.
1: Make sure they have actual medical marketing experience and that a majority if not all of their clients are medical related.
2: Make sure they are focused on getting new patients, not just branding or KPIs that arent going to grow your practice.
3: Able to market your TYPE of practice…not just a generalist.
4: Watch out for getting locked into long term agreements.
It depends. A lot of it has to do where you’re located and your competition. Let’s say you’re a general practitioner in an area where there’s 15 others right on top of each other. Ranking both in the organic results and in the 3 map positions for “general practitioner” would be much more difficult and costly than if you were the only one in town. We suggest using a tool like SEMrush.com to measure the competitive nature of your main medical related keywords. See example below where “general practitioner dallas” gives you some RELATED higher and lower competitive keywords. (1.00 = the most competitive)
Pay per Call is simply what it means. You don’t pay for the lead unless you receive a call that meets specific criteria. For example, our most common agreement will be to where we (DeTorres Group) generate the call via multi-channel marketing, then an IVR picks up and asks the caller to press 1 – 3 to further clarify whom they are. Then, the call is routed in real-time to the business owner or your call center. You still aren’t required to pay for this lead unless you stay on with them for more than 60 – 120 seconds. Learn more about Pay per Call here.
It’s basically to where you, the business or brand, doesn’t pay anything unless the marketing agency has performed certail KPIs (ie. Chat, Form Fill, Appointment, Call, traffic, deals etc). You can see a longer explanation on P4P Marketing here.
Yes. For some digital marketing agencies or independent consultants that work with the types of businesses we would work with we offer this type of service. Click here for more info and to apply.
No. We do ask that you give our partnership at least 4 months so we can show you how our process can affect your bottom line and growth of your practice.