Medical Content Research: How I Use SEMrush & Ahrefs
There’s a lot of different ways to figure out medical content topics for your next blog post or even sub topics for your blog post. And if you’re like me, you kind of hit a brick wall sometimes and you just can’t think of anything to write about.
So what I do is I’ll go to SEMrush and go to the topic research tab and type in whatever main topic that I want to talk about. So in this case, I typed in “dental implants” because I do work with a lot of medical type businesses and this is a very popular sub or a main topic that is written about.
So I’ll go here and switch over to mind map. I just like to visually see everything laid out. And you can see here that a lot of subtopics popped up and they scour the Internet to figure out what’s hot, what’s not, what people are clicking on, what questions people are asking. And you can see here that reviews, artificial teeth, attachments, natural teeth, so you get a lot of sub topics to talk about in your blog post.
Sometimes things in RED will pop up as hot topics to potentially use. These are ones that are trending upwards or trending popular.
You can even think about even putting a lot of questions or some FAQs somewhere on your website or at the bottom of the post based off of all the questions people are asking on Google.
So I take that data and take that layout and easily put it into a gmail or a google doc to kind of get the layout how I want it in the post. And then I’ll go over to a refs and use their content explorer tool and type in the same thing I did over at semrush.
And what comes up here is basically just kind of this similar content or similar data that’s pulled over from SEMrush but laid out differently and you can segment it differently.
So what I’ll do is I’ll go to referring a domain and l segment by domain rating, this is the algorithm that ahrefs uses to kind of rank websites online. And so I’ll go from from 40 to 70. Why do I do that? Because usually the sites that are below, you know they have not as much value sites are above 70 they are really big websites like yelp and / or really huge directories.
So with this range yields to get a good amount of good websites that are really trying hard from a content marketing perspective.
Then the second thing I’ll do is I’ll go in here to the relevance tab and segment by total number of shares. So this, this’ll segment all of that content that comes up by the more popular ones that that people actually like sharing and interacting with on social media. Then i’ll just eyeball, so I’ll go through here and look at different links like that one can see here. Maybe you’ll want to talk about why you shouldn’t work with a company that grows new teeth or maybe you’ll get some good ideas about plaque.
It’s kind of like going to the thrift shop, going through a lot of crap just to see and find the really good stuff.
After you’ve gone to like a handful of websites, you’ll start to see some trends and you’ll get probably another two or three good ideas as far as subtopics. And after you’ve put all that information and those thoughts onto a google doc or whatever processing tool you want to use, you’ll start to see an overall theme. And it makes it so much easier to start writing and filling in the gaps.
Dustin DeTorres is the CEO of DeTorres Group, a medical focused digital agency focused on Search Engine Optimization generating new patients for practices across the World since 2008. Over the years, Dustin has worked with start ups, e-commerce & Enterprise level clients helping them dive deep to find SEO issues and optimize their online presence. To learn more about Dustin DeTorres, click here.