Plastic Surgery Marketing Questions
Should I do a combination of traditional with digital marketing?
Yes. There are true benefits to combing both traditional (like print, TV and radio) with digital marketing. The key here is to have them work together instead of against each other. Make sure you’re tracking KPIs (key performance indicators)
Why should I worry about digital marketing?
Yes. Most searches start with a Google search. If your practice isn’t even an option, you won’t get the business. Studies have shown that even when plastic surgeons are referred from one friend to another, the receiving friend still does a Google search for that practice or Doctor’s name. Many searches are also showing Featured Snippets which brings a new opportunity to optimize your online presence.
What kind of marketing strategies should my plastic surgery practice be doing?
It depends on a lot of factors but we recommend you focus on search engine optimization and strategic paid media (such as Google Ads) at the bare minimum. After you start to see an ROI there, you’ll also want to implement email marketing and social media as well.
How much does plastic surgery marketing cost?
If you do the work in house, you’ll need to hire a team of full time employees. The average, experienced in-house marketer can cost around $70,000 a year (depending on the area you live in) plus benefit costs. If you hire a digital marketing agency, you’ll have a team of experienced plastic surgeon center marketers for normally around $2000 – 3000 a month plus your advertising spend.
How much of a Return on My Investment should I receive from plastic surgery marketing?
If you aren’t seeing a 5:1 return after marketing for 6 months or more, something is going wrong. On average, we see a 10:1 or even as high as a 20:1 ratio for every marketing dollar that is being spent.
How do I improve the quality of my new patients? (ie. cash pay, larger spends, less financing)
Targeting plays a huge role here. Your marketing agency or in house team should be able to help you create the right “persona” around who you want to have as a new patient then create marketing campaigns to get your brand in front of them through places like Google and Facebook.