Plastic Surgery Marketing
Plastic Surgery Focus. Real Results
With experience working with hundreds of local, regional, and global healthcare companies, DeTorres Group understands the needs of plastic surgery practices, as well as the strategies that can best connect them with their potential patients. Healthcare is an industry like no other, so plastic surgery marketing demands a unique approach. This is especially true of the digital world. On the internet, you’re not competing solely with other practices in your field. The attention of your average patient is constantly being vied for. Being unable to make that initial connection or to engage with that potential patient can mean losing them entirely.
The digital marketing landscape for surgeons is one of constantly evolving trends and insight. The tools & services used to market a plastic surgery company online may not differ from those used in other industries, but they need to be adapted through data-driven strategy and true innovation. DeTorres Group is just the team with the experience, expertise, and roster that can provide those distinct qualities.
We offer much more than a standard digital marketing campaign.
We take a closer look at what your practice’s pain points are and consider the range of different tools and SEO services we provide to put together the strategy that can solve them. Our clients are welcome to state whatever direction they wish, but we have the history of achieving results and working in the industry to offer expert advice when it’s needed. We work with you to help you achieve your targets, rather than just checking the “marketing boxes”.
Types of Plastic Surgery Marketing Services
At DeTorres Group, we understand and appreciate the history of plastic surgery marketing and how disruptive technological developments can be the key to a practice’s success. We offer a wide range of Data, Paid Media & Search Engine Optimization services for that reason. We use the strategies that are relevant, proven and, most importantly of all, measurable.
One of the greatest benefits of digital marketing is that clients no longer have to wait to see the results. Instead of observing the long-term trends of your business in response to marketing, when you work with us, you see the data presented as it happens. This allows you to stop spending thousands of dollars on ineffective campaigns, as well as providing the insights to help you sharpen your approach even more.
Here, we’re going to outline some of the services we offer, and how they can help you achieve marketing success online based on your needs.
Data Targeting for Plastic Surgeons
For qualifying plastic surgery centers, we are able to utilize our targeting strategy to get in front of people who are ACTIVELY looking for breast augs, nose jobs and basically any plastic / cosmetic surgery. How do we do this? We do it through Behavior Tracking, Identity Resolution & Machine Learning. Watch the video below for more info on how it works.
Plastic Surgery Search Engine Optimization (SEO)
Though primarily a tool to help the average web user efficiently and effectively find the websites, content, and information that they need, search engines have become an incredibly valuable tool in online plastic surgery marketing, too.
SEO, or search engine optimization, is the discipline of helping your website use these search engines (Google) to their greatest marketing potential. It’s also where DeTorres Group plastic surgery marketing first began to help our thousands of clients achieve real results.
Studies show that 73% of all patients use Google when trying to find a plastic surgery practice or product and that even more will use these sites to find information and advice in response to a wide range of plastic surgeon queries. These are people who are already inclined to become your patients, you only need to make the journey all the easier for them. This is why SEO is known as “organic marketing.” You don’t have to convince them, you just have to find them.
Search engine optimization uses a range of different techniques and tools to make that easier than ever before. An SEO audit on your practice’s site can help us find a plethora of issues that might be stopping your website from reaching the number one spot in the most relevant search queries.
Some of the factors contributing to SEO success include making your site easier tor search engines to index. With the right site layout and page hierarchy, search engines can properly index different pages. Without that indexing, your individual pages may not be appearing in search results at all.
Other issues are frowned upon by search engines and might prevent your site from being as prominent as it should be. This can include low-quality or duplicate content, broken links, broken images, black hat (against Google’s Guidelines) linking practices or poor load times. Search engines also take into account the security of your website. Our SEO audit can help highlight a wide range of different contributors to search engine success or failure. Following that, we provide a plan of action to address these issues, helping optimize your site so that it is as search engine friendly as possible
Plastic Surgery Mobile Marketing
It’s no secret by now that the internet has gone mobile. More and more people are using their smartphones and tablets more regularly than their desktop or laptop computers. The leap to mobile digital technology has only occurred in the past five years, but it’s a mighty big leap indeed. 61% of web users are more likely to use mobile to first engage with a business than other devices.
Check out the growth (according to Google Trends) of the searches for “plastic surgeons near me”.
At DeTorres Group, we can help ensure that your plastic surgery practice is taking advantage of the potential reach that mobile platforms offer. This includes the development of ads specifically designed to target mobile device users, mobile search optimization, and direct text (SMS) communication.
Your website may also be critical to your mobile success. Responsive websites are those that have been designed to be just as effective on mobile devices as they are on bigger screens. We can take a closer look at your mobile strategy and find what it’s lacking or, if you simply don’t have a mobile strategy, we can help you craft it.
Plastic Surgery Paid Advertising or PPC
Google continuously trying to find ways to make more money. In that, the Organic (free) results are being over crowded by ads. At the same time, it can be very costly both in time and money to do the PPC management yourself.
This is why you should hire an agency that SPECIALIZES in plastic surgeon Google Ads.
DeTorres Group: Your Partner in Plastic Surgery Marketing
With DeTorres, no two clients get the same treatment. Your services, your needs, and your target demographics are too different. What’s more, a digital plastic surgery marketing campaign can unlock even further insights about your patients and those that fail to convert. This helps us devise flexible, adaptable strategies that make the best use of new information as it becomes available.
We’ve worked with 100s of practices and providers in a huge range of plastic and cosmetic fields and of all sizes and scales. If you want to know how we can help you, take a closer look at some of the services we offer, the testimonials from past clients, or get in touch with us directly. We can help your practice or company incorporate the kind of plastic surgery digital marketing that really gets results.