Medical SEO for Medical Companies.
Learn More About What Search Engine Optimization Can Do for Your Practice.
If you were wondering how your patients find your practice, 99% of them find you online. Some may be referrals but your prospective patients will still check you out online before calling to schedule an appointment. Medical SEO (Search Engine Optimization) is the best marketing tactic for long term growth that you can invest in right now to grow your patient base and keep those current relationships strong.
Not All Medical SEO is Created Equal
Everyone and every marketing agency seems to offer some sort of SEO package online. But all Medical SEO isn’t the same. You’ll need to work with an agency that understands the true ROI & intricacies of strategic SEO in the healthcare space and that offers SEO services tapered towards medical.
What is Medical Search Engine Optimization (SEO)?
Simply defined: Search Engine Optimization directly related to the medical / healthcare space is 3 things. Visibility, Reputation & Communication of your USP (Unique Selling Point). If you’re a Doctor or medical practice and you’re wanting to gain visibility at the top of Google’s search results page (which is where you need to be), you need to have better SEO. If you want people to see your positive reviews and leave you more, your practice needs better SEO. If you want to communicate & answer online patient FAQs and explain why you’re different, you need Medical SEO. To add to this, there’s a plethora of additional pieces to SEO strategy that you must take into consideration in order to do it well. Some of them include but aren’t limited to:
Why Do You Need Better Medical SEO?
Get More Referrals
When your website and online presence is enhanced by using SEO best practices, other Doctors will be able to find you and send more referrals your way. Yes, we understand that not all Doctors are going to do a Google search to find a referral source. However, a Doctor’s staff will… and does it all the time. This is the case especially for practices that operate in a niche space or are in a rather large metro area with a ton of competition. You have to stand out and be found. Learn More Here
Beat Your Competition
You’re not the only doctor in your area that does the same thing. When someone searches for your type of practice, the top 3 position on the 1st page of Google get around 20 – 30% of all of the clicks and calls. Are you even a choice? There’s a good chance that your competition is improving their SEO internally or working with a Medical SEO Agency. Don’t get left behind or let the “other guys” take all of your regional market-share. What’s the ROI of Medical SEO? Download our free ROI Calculator here.
More Calls, Appointments & Patients
Your local, prospective patients are looking for you on Google. Having higher placement on the first page will fill the top of your funnel. More calls and emails equals more patients paying you for your services over their lifetime. What’s the lifetime value of ONE patient worth to your practice? What’s your closing ratio of calls to appointments? Learn more about how SEO can generate more leads by contacting us here.
By being more visible, you’ll automatically have current and past patients give you and your practice more online reviews which will act as a snowball affect from a Local SEO perspective. Having a higher review average (out of 5 stars) will also give you a “leg up” against your competition. Studies have shown that online reviews are one of the biggest Local SEO factors for medical offices. Learn more here.
Medical SEO Pricing?
SEO services can run the gamut based on who you work with. You can expect to pay for the agencies expertise, size of the agency and amount of services they offer. Some companies do basic SEO services that may not truly affect your bottom line or generate more patients. This is why we recommend working with an SEO agency that has working knowledge of the Healthcare / Medical space. Note: We suggest staying away from companies that focus on you paying for a specific number of keywords. Read more about medical seo costs here.
“We have seen a 300% increase in new patients year over year since working with DeTorres Group. They were able to find many different SEO issues that our previous agency didn’t take care of.”
“Dustin and his team have been indispensable when it comes to optimizing my practice online. It’s resulted in millions of dollars in revenue, new patients and my “brand” is now huge. I recommend his company to any medical practice unless you do the same thing I do in my area!”
Medical SEO Frequently Asked Questions
Q: What’s the difference between Medical SEO and just General SEO?
A: Basically, it comes down to experience and being able to truly understand your specialty from an online competition perspective.
Q: Is medical SEO pricing packaged or is it custom?
A: We do have some packages that you can view but most of our clients have had us create a customized plan that fits the needs of their medical practice locations. Read more about Medical SEO Pricing here.
Q: How long have you been doing this as a company?
A: Since 2008.
Q: I have an agency and I’m looking for a white label situation. Do you offer that?
A: Yes. Click here to learn more and to contact us. We work with dozens of digital marketing agencies and white label our medical SEO services.
Q: How many people do you have on your team?
A: We have 10 full time employees. Several are here in Orlando & Tampa and the rest are scattered throughout the United States.
Q: When can I expect results?
A: Normally our clients start seeing results in month 2 with more dramatic results in months 3+.