Cosmetic Dentistry SEO
Grow your local business so you can share more smiles.
Have you ever wondered why other cosmetic dental practices in your area rank well consistently on Google? There’s a very good chance that they have a strong digital marketer internally there or a 3rd party that is very good at SEO (Search Engine Optimization).
There are hundreds of ranking factors that you have to consider in order to truly rank your cosmetic practice and keep it strong online over the years. Trust us when we say that we have seen a TON of fly by night SEO companies touting that they have direct cosmetic dental marketing experience but all that happens is mediocre results.
We recommend working with someone that has hands on experience and good results in doing cosmetic dentistry SEO.
Targeting the “Right” Patients
Let’s say that you’re wanting more endosteal dental implant or composite bonding patients but all you’re getting is cleanings. Of course, you can use paid methods like Google Ads to help supplement your other marketing tactics. Same goes for covered pay patients vs cash paying ones.
The downside with paying Google is that when you stop, so does your visibility for that specific service offering.
The benefit with SEO is that whatever you invest in now, you’ll see a long term return on over time.
Benefits of Cosmetic Dentistry SEO?
Long Term Growth: With SEO, you’ll be able to ween yourself off of paid traffic methods over time. Ultimately this causes a lower PAC or patient acquisition cost and a lifetime value of your patients as they’ll be more of a “fit” for your service offerings.
Online Visibility: There’s only so many spots on the 1st page of search results. a small handful are in the maps listing and the rest are either organic positions or paid positions. If you live in a city where there are hundreds of cosmetic dentists on top of each other, this poses a very competitive situation.
Improved Reputation: The better your visibility, the better your reputation will be shown off. This in conjunction with generating reviews on sites like Google, Yelp, ZocDoc etc will enhance the perception that your practice is top notch, reliable and trustworthy.
More Leads: The more phone calls, form fills and drop by’s you get, the more of a chance you’ll generate long term patients.
SEO Factors for Cosmetic Specific Visibility Online
Outside of the typical SEO tactics that every agency talks about to help your online presence, we have an arsenal of strategies specific to the cosmetic space. Knowledge of the medical and cosmetic dentistry industry is very important when working on both onsite and offsite SEO.
- Outreach to Strategic, High Domain Authority Cosmetic Related Websites for Backlinks
- High Quality Medical Content Marketing (blog posts, offline materials, scripts, etc)
- Deep Competition Analysis
- In-Depth Interviews with Doctors
Tracking Your KPIs
When doing dental SEO, you have to make sure you’re tracking SEO specific KPIs (Key Performance Indicators)
Fill out the form on this page or chat with us to schedule a complimentary initial consultation to make sure that we are the right fit.