B2B Healthcare Company Marketing Case Study

Lead Generation, SEO, Competitive Intel

The Problem:

This healthcare company found our website after coming across some of our B2B SEO content. They were having trouble keeping up with some of their larger competition in the healthcare sector from an SEO standpoint. Website traffic was stagnant and they weren’t getting much traction posting on social media. They also had hired 2 new sales people that needed top of the funnel leads to prospect.

The Solution:

After working with another SEO agency for about a year, their CMO started looking for experts in the B2B SEO space and found DeTorres Group.

Initially, we did our typical deep SEO Performance Analysis as well as an Audience Research Analysis to understand where they stood online as well as how their audience perceived them. We found many areas of opportunities here and created a monthly plan accordingly.

Results:

After 8 months, the client has seen a 220% increase in Organic website traffic, a 50% increase in Conversion Rate (via CRO) and 200% increase in monthly TOFU leads for the hungry sales team.

Most importantly, this has resulted in a 120% increase in revenue associated with online marketing compared to the prior 8 months.