About Dustin DeTorres

Dustin DeTorres is the CEO of DeTorres Group, a B2B SEO & digital marketing agency that's been helping B2B companies across the world since 2008. To learn more about Dustin DeTorres, click here.

Why B2B Businesses Shouldn’t Stop Doing SEO in a Down Economy

By |2020-04-01T17:02:44+00:00April 1st, 2020|Categories: B2B Marketing Podcast, B2B SEO|

Why B2B Businesses Should NOT Stop Doing SEO in a Down Economy In this interesting time of Covid-19 and the threat of a possible recession coming down the pipe, B2B businesses are wondering what to cut on the marketing front.  One of the first things that seems to get trimmed is SEO. Why? In my

B2B Sales Lead Calculator

By |2020-03-24T19:41:50+00:00March 24th, 2020|Categories: Lead Generation|

B2B Sales Lead Generation Calculator You understand your new account goals, sales goals and the revenue that you need to hit for the fiscal year. However, when you break down these numbers, how many b2b leads do you actually need to generate? You could assume or you could get some firm goals to go by.

How to Use Chatbots for B2B Lead Generation

By |2020-03-20T20:14:22+00:00March 20th, 2020|Categories: Lead Generation|

What if a robot could handle all of your outbound B2B sales efforts? Imagine automating all of your inbound and outbound marketing efforts? Since Facebook’s 2016 announcement that chatbots would be coming to Messenger, all of that and more is possible. Why should your business use chatbots to connect to customers on Facebook? On average,

B2C vs B2B Lead Generation: What’s the Difference?

By |2020-03-16T19:29:10+00:00March 16th, 2020|Categories: Lead Generation|

Lead generation is one of the most misunderstood & underestimated marketing strategies. Often new marketers and businesses think a cookie-cutter lead generation strategy will work for their business type. They're wrong.  Difference Between B2B and B2C Lead Generation Regardless if it’s B2B or B2C, knowing your target audience lays the groundwork for your lead generation

How Can I Generate More MQLs?

By |2020-02-20T12:18:46+00:00February 17th, 2020|Categories: Lead Generation|

Not all leads are created equal. Most medium to large businesses out there have no issues generating leads. The issue is normally the quality of those leads. What is a Marketing Qualified Lead? In simple terms, a Marketing Qualified Lead or MQL is a prospect that has a much higher chance of becoming a customer

How Long Does SEO Take to Work?

By |2020-01-28T13:37:52+00:00January 27th, 2020|Categories: B2B SEO|

In my 12+  years in the digital marketing business, I get asked a few similar questions quite often. One that just doesn’t die is: “How long does it take for SEO to work?” A few weeks? A couple of months? A year? Honestly, there is no definite answer to that question. But one thing is

March 2019 Core Update

By |2019-03-24T16:56:45+00:00March 24th, 2019|Categories: B2B SEO, News|

March 2019 Core Update Early March saw another one of Google's core updates. It felt like a reversal of the Medic Update that happened last August (2018). According to Google John Mueller, he said it was just an "incremental update" and not a reversal of Medic. In my opinion, it is. Especially for the space

3 Home Care SEO Tips You Can Start Today

By |2019-12-28T20:09:17+00:00March 10th, 2019|Categories: B2B SEO|

3 Home Care SEO Tips You Can Start Today If you're a home care or hospice type business, you're probably working on building relationships with medical facilities in your area as well as a host of other offline tactics to start generating more revenue. While those things work, you also need to be found online

Dustin DeTorres Accepted into Forbes Agency Council

By |2019-02-14T18:15:15+00:00January 27th, 2019|Categories: B2B SEO, News|

Dustin DeTorres Accepted into Forbes Agency Council Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies Orlando, FL (1-27-19) — Dustin DeTorres, CEO of Medical Search Engine Optimization Firm, DeTorres Group, has been accepted into Forbes Agency Council, an invitation-only community for owners of and