Working with hundred of insurance agents and brokers over the years has helped us learn about several niche verticals inside the insurance space. One of which is Final Expense or Final Burial insurance. Agents in this industry struggle with with high quality final expense leads because it's a very competitive space and there are a
DeTorres Group Selected as one of Expertise.com's 2021 Best SEO Agencies in Orlando Orlando, Florida – January 11, 2020 Orlando Florida B2B SEO Marketing firm, DeTorres Group Performance Marketing, was selected as one of Expertise.com's 2021 Best SEO Agencies in Orlando. Expertise.com chose its recipients using a set of criteria with more than 25 variables
Wondering what account based marketing is all about? ABM can be an incredibly valuable B2B marketing strategy for the right kind of business. But the key to success is having a clear understanding of what differentiates ABM from other inbound approaches, and developing a strategy to maximize its benefits for your business. Here’s all you
Marketing Qualified Leads: What They Are and How to Find Them [2023] If you’re a marketer and aren’t sure what a marketing qualified lead is, no one blames you. New marketing jargon comes and goes every year. Some terms stick, some merge with other terms, and others disappear altogether. It’s hard to keep up with
How to Integrate Risk Management in B2B Lead Generation Initiatives A lead generation strategy can sometimes define how your organization intends to meet its revenue objectives. Even the most comprehensive marketing plan is susceptible to risk. This post highlights the significance of being aware of risk factors during your marketing planning process. Some of the
7 Marketing Trends & Insights Every B2B Tech Marketer Needs to Know B2B marketing strategies target business owners, procurement officers, executives, and more. Meaning, unlike B2C consumers, these business-oriented individuals are trained to think logically and encouraged by financial incentives like a boost in ROI. So, if you want to promote your products or services
5 Content Marketing Tactics to Help Your B2B Lead Generation [Podcast] In this podcast, we go over 5 things you can start doing now to enhance your content marketing and B2B lead generation. I mentioned content Hubs as well. You can check out the link I mentioned here: https://www.contentharmony.com/blog/content-hubs/
30+ B2B Lead Generation Strategies to Try in 2020 Many marketers today don’t realize how different B2B lead generation is from B2C. Both involve targeting individual people (consumers vs decision-makers within a business) and employ many of the same strategies to do this. But even if the same tactics work for both, B2B requires a
How Does B2B Performance Based Marketing Work? There are many different models & pricing structures out there when it comes to B2B lead generation & marketing. Choosing the right model or agency is the difference between hitting your revenue goals or falling short. In laymen's terms, performance based B2B lead generation should work just like
Why B2B Businesses Should NOT Stop Doing SEO in a Down Economy In this interesting time of Covid-19 and the threat of a possible recession coming down the pipe, B2B businesses are wondering what to cut on the marketing front. One of the first things that seems to get trimmed is SEO. Why? In my
