About Dustin DeTorres

Dustin DeTorres is the CEO of DeTorres Group, a B2B Lead Generation & digital marketing agency that's been helping B2B companies across the world since 2008. To learn more about Dustin DeTorres, click here.

How to Integrate Risk Management in Your B2B Lead Generation Plan

By |2020-06-01T11:02:48+00:00May 31st, 2020|Categories: B2B Marketing|

How to Integrate Risk Management in B2B Lead Generation Initiatives A lead generation strategy can sometimes define how your organization intends to meet its revenue objectives. Even the most comprehensive marketing plan is susceptible to risk. This post highlights the significance of being aware of risk factors during your marketing planning process. Some of the 

7 Marketing Trends & Insights Every B2B Tech Marketer Needs to Know

By |2020-05-18T12:11:54+00:00May 17th, 2020|Categories: B2B Marketing|

7 Marketing Trends & Insights Every B2B Tech Marketer Needs to Know B2B marketing strategies target business owners, procurement officers, executives, and more. Meaning, unlike B2C consumers, these business-oriented individuals are trained to think logically and encouraged by financial incentives like a boost in ROI. So, if you want to promote your products or services

5 Content Marketing Tactics to Help Your B2B Lead Generation

By |2020-05-14T14:30:55+00:00May 7th, 2020|Categories: B2B Marketing Podcast|

5 Content Marketing Tactics to Help Your B2B Lead Generation [Podcast] In this podcast, we go over 5 things you can start doing now to enhance your content marketing and B2B lead generation. I mentioned content Hubs as well. You can check out the link I mentioned here: https://www.contentharmony.com/blog/content-hubs/

30+ B2B Lead Generation Strategies to Try in 2020

By |2020-05-14T19:26:32+00:00May 6th, 2020|Categories: Lead Generation|

30+ B2B Lead Generation Strategies to Try in 2020 Many marketers today don’t realize how different B2B lead generation is from B2C. Both involve targeting individual people (consumers vs decision-makers within a business) and employ many of the same strategies to do this. But even if the same tactics work for both, B2B requires a

How Does B2B Performance Based Marketing Work?

By |2020-05-27T16:23:16+00:00May 2nd, 2020|Categories: Performance Based|

How Does B2B Performance Based Marketing Work? There are many different models & pricing structures out there when it comes to B2B lead generation & marketing. Choosing the right model or agency is the difference between hitting your revenue goals or falling short. In laymen's terms, performance based B2B lead generation should work just like

Why B2B Businesses Shouldn’t Stop Doing SEO in a Down Economy

By |2020-04-01T17:02:44+00:00April 1st, 2020|Categories: B2B Marketing Podcast, B2B SEO|

Why B2B Businesses Should NOT Stop Doing SEO in a Down Economy In this interesting time of Covid-19 and the threat of a possible recession coming down the pipe, B2B businesses are wondering what to cut on the marketing front.  One of the first things that seems to get trimmed is SEO. Why? In my

B2B Sales Lead Calculator

By |2020-04-17T12:08:47+00:00March 24th, 2020|Categories: Lead Generation|

B2B Sales Lead Generation Calculator You understand your new account goals, sales goals and the revenue that you need to hit for the fiscal year. However, when you break down these numbers, how many b2b leads do you actually need to generate? You could assume or you could get some firm goals to go by.

How to Use Chatbots for B2B Lead Generation

By |2020-03-20T20:14:22+00:00March 20th, 2020|Categories: Lead Generation|

What if a robot could handle all of your outbound B2B sales efforts? Imagine automating all of your inbound and outbound marketing efforts? Since Facebook’s 2016 announcement that chatbots would be coming to Messenger, all of that and more is possible. Why should your business use chatbots to connect to customers on Facebook? On average,

B2C vs B2B Lead Generation: What’s the Difference?

By |2020-05-02T21:57:23+00:00March 16th, 2020|Categories: Lead Generation|

Lead generation is one of the most misunderstood & underestimated marketing strategies. Often new marketers and businesses think a cookie-cutter lead generation strategy will work for their business type. They're wrong.  Difference Between B2B and B2C Lead Generation Regardless if it’s B2B or B2C, knowing your target audience lays the groundwork for your lead generation

How Can I Generate More MQLs?

By |2020-05-27T12:09:14+00:00February 17th, 2020|Categories: Lead Generation|

Not all leads are created equal. Most medium to large businesses out there have no issues generating leads. The issue is normally the quality of those leads. What is a Marketing Qualified Lead? In simple terms, a Marketing Qualified Lead or MQL is a prospect that has a much higher chance of becoming a customer