B2B SaaS Company SEO Case Study
This B2B SaaS company came to us after trying to penetrate a new B2B sector with their software. They were spending thousands of dollars a month in Google Ads and their CAC (cost of customer acquisition) was way too high. They ranked well for keywords they thought were the right ones but organic traffic wasn’t moving the needle.
We did a deep analysis of their current rankings, backlink profile as well as all of their main competition and found numerous opportunities to go in different directions SEO-wise from where they were going currently. We also created 20 different pieces of content that their sales team and marketing automation platform used during sales prospecting.
After re-positioning much of the site content, creating new content and focusing more on the keywords that had larger search volume and more relevancy to the buyer, we saw a 200% increase in top #3 rankings after the first 4 months. Due to better quality content and a buyer that was further down the sales funnel than before, we also have seen a 350% increase in MQLs (marketing qualified leads).