Learn More About What B2B Search Engine Optimization.
If you were wondering how your clients find your business, 99% of them find you online. Some may be referrals but your prospective clients will still check you out online before calling or filling out a form on your site. B2B SEO (Search Engine Optimization) is the best marketing tactic for long term growth that you can invest in right now to grow your client base and keep those current relationships strong.
Not All B2B SEO is Created Equal
Everyone and every marketing agency seems to offer some sort of SEO package online. But all B2B SEO isn’t the same. You’ll need to work with an SEO company that understands the true ROI & intricacies of strategic SEO in the B2B space and that offers SEO services tapered towards your TYPE of B2B business.
What is B2B Search Engine Optimization (SEO)?
Simply defined: B2B Search Engine Optimization directly related to the B2B space is 4 things. Education, Visibility, Reputation & Communication of your USP (Unique Selling Point). If you’re a CMO of a B2B company and you’re wanting to gain visibility at the top of Google’s search results page (which is where you need to be), you need to have better SEO. If you want to take the buyer down the journey of educating them on all of their options, you’re going to need content that represents different parts of the sales funnel. If you want people to see your positive reviews and leave you more, your business needs better SEO. If you want to communicate & answer online client FAQs and explain why you’re different, you need B2B SEO. To add to this, there’s a plethora of additional pieces to SEO strategy that you must take into consideration in order to do it well. Some of them include but aren’t limited to:
- Website Content Strategy
- Gaining Links from Reputable Sources
- Technical Web Coding, Site Speed & Hosting Related Items
- Knowledge of Local SEO Best Practices
- Knowledge of the many Google Algorithm Updates
- Online Reputation
Why Do You Need Better B2B SEO?
Get More Visibility
When your website and online presence is enhanced by using B2B SEO best practices, you’ll be able to gain more visibility for people searching four your products and services. In case you don’t know by know, 99% of all searches are started online. Even people who have been recommended your B2B brand are very likely to search your company name or product name online before reaching out. When your competition has better visibility than you, you may be losing out on millions of dollars of revenue due to your potential clients going with your competitor.
Beat Your Competition
B2B digital marketing is tough. You’re not the only B2B business in your area that does the same thing. When someone searches for your type of product or service, the top 3 position on the 1st page of Google get around 20 – 30% of all of the clicks and calls. Are you even a choice? There’s a good chance that your competition is improving their SEO internally or working with an SEO Agency. Don’t get left behind or let the “other guys” take all of your regional market-share. What’s the ROI of B2B SEO? Take a look at our calculator here
Lower Cost Per Acquisition
You should know how much it costs you to acquire a customer. If your marketing team isn’t measuring this, they should be. B2B SEO can help you lower the costs of customer acquisition by generating tons of “free” website traffic over time that will ultimately add more people into your sales funnel that you would have previously had to pay for via pay per click or other paid media tactics.
Improve B2B Reputation
By being more visible, you’ll automatically have current and past customers give you and your business more online reviews which will act as a snowball affect from a Local or Regional SEO perspective. Even outside of Google, there are tons of niche B2B directories where you can receive online reviews. Having a higher review average (out of 5 stars) will also give you a “leg up” against your competition. Studies have shown that online reviews are one of the biggest Local and regional SEO factors for B2B brand.
B2B SEO Pricing?
SEO services can run the gamut based on who you work with. You can expect to pay for the agencies expertise, size of the agency and amount of services they offer. Some companies do basic SEO services that may not truly affect your bottom line or generate more patients. This is why we recommend working with an SEO agency that has working knowledge of the businesses selling to businesses space. Note: We suggest staying away from companies that focus on you paying for a specific number of keywords. Read more about SEO costs here.
“We have seen a 300% increase in new clients year over year since working with DeTorres Group. They were able to find many different B2B SEO issues that our previous agency didn’t take care of.”
“Dustin and his team have been indispensable when it comes to optimizing my company online. It’s resulted in millions of dollars in revenue, new logos and my “brand” is now huge. I recommend his company to any B2B company unless you do the same thing I do in my area!”
B2B SEO Frequently Asked Questions
Q: What’s the difference between B2B SEO and just General SEO?
A: It all comes down to who you want to reach. You want to reach business professionals (b2b) searching for your product or service at the right time and place. You also want to make sure that they interact with the right content that represents the specific spot in the buyer’s journey they are in.
Q: Is SEO pricing packaged or is it custom?
A: We do have some packages that you can view but most of our clients have had us create a customized plan that fits the needs of their B2B locations. Wealso have some additional SEO services here. Read more about B2B SEO Pricing here.
Q: How long have you been doing this as a company?
A: Since 2008.
Q: I have an agency and I’m looking for a white label situation. Do you offer that?
Q: How many people do you have on your team?
A: We have 10 full time employees. Several are here in Orlando & Tampa and the rest are scattered throughout the United States.
Q: How do I know I’m choosing the “right” B2B SEO agency or consultant?
A: We suggest you ask for references, take a look at case studies and also check out online reviews of the agency or consultant as a part of the vetting process. Since B2B focus is obviously important, if they have any experience in your particular B2B niche, that would be a huge bonus.
Q: Why does my B2B company need SEO?
A: Almost every search begins online….even if your company has been referred. First off, are you even an option when people search for the terms that represent for your main products or service? Secondly, have you mapped out the journey that your ideal buyer goes on when determining which product or service to buy in your space? You should have content that reflects all parts of that journey in order to embed brand awareness but also to provide the best possible answers to their questions along the way.
Q: What are some of the best techniques for SEO in B2B?
A: At the least, you should be writing content that appeals to your target market. Other basic B2B SEO tactics include technical fixes on your site, domain authority improvements, competitive intel and especially the insight you can garner from PPC and other business segments.
Q: How long does B2B SEO take to work? When will I start to see results and an ROI?
A: Working with the right SEO professional as well as depending on the severity of your situation, you can start seeing results within the first 4-6 months. However, the needle will truly start to move normally in months 5+. There are a lot of variables at play here but these are generalities we have experienced since working in B2B SEO since 2008.