How to Integrate Risk Management in Your B2B Lead Generation Plan

By |2020-06-01T11:02:48+00:00May 31st, 2020|Categories: B2B Marketing|

How to Integrate Risk Management in B2B Lead Generation Initiatives A lead generation strategy can sometimes define how your organization intends to meet its revenue objectives. Even the most comprehensive marketing plan is susceptible to risk. This post highlights the significance of being aware of risk factors during your marketing planning process. Some of the 

7 Marketing Trends & Insights Every B2B Tech Marketer Needs to Know

By |2020-05-18T12:11:54+00:00May 17th, 2020|Categories: B2B Marketing|

7 Marketing Trends & Insights Every B2B Tech Marketer Needs to Know B2B marketing strategies target business owners, procurement officers, executives, and more. Meaning, unlike B2C consumers, these business-oriented individuals are trained to think logically and encouraged by financial incentives like a boost in ROI. So, if you want to promote your products or services