Medical SEO vs General SEO
What are the differences between optimizing your website with typical SEO best practices versus optimizing with a background in Medical Online Marketing? In this post we are going to break it down for you.
This is obviously a big one as most agencies aren’t able to write at the level needed to satisfy the “sniff test” of medical practitioners or people who know what they are looking for when researching a potential practice. One thing that should be asked when working with a medical focused digital agency is, “Do you have people writing for me that have actual medical / healthcare background in my field?”
Aware of Competition
When you’re optimizing your website both onsite and offsite, being aware of the intricacies of the space you’re in helps tremendously. Knowing who the major and minor players are. Knowing what keywords to focus on. Knowing what backlinks to obtain are very important.
Deep Understanding of Symptom Searches
Whether you’re a Gastroenterology practice or a Dentist, people are Googling very specific things. Knowing about your specialty and optimizing your website for both broad terms like “dentist near me” and specific terms like “what is a capsule endoscopy” are important.
Schema is basically the language that Google speaks. When adding schema markup code to your website, you’re basically communicating directly with Google telling them what sections of your website are all about. You can tell Google that you’re a hospital, what specialty you are, patient reviews, etc. This will both improve the way Google crawls your medical focused website and ultimately improve the UX (user experience) when searching and landing on your site.
The medical experienced SEO practitioner you work with will be focused on the healthcare space so closely tat they are aware of trends in medical specialists. It’s impossible for your generalist agency to be that granular day in and day out. Utilizing tools like Google Trends (below), Google Alerts, subscribing to medical news organizations, they will be able to catch things that you as a busy professional wouldn’t normally catch. Then, they will be able to react on your behalf from an online marketing perspective.
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