If you’re a business owner and are spending money on lead generation services via a digital marketing agency or company like a HomeAdvisor, it’s probably crossed your mind a time or two….”How much are we making from these calls?”. You’re not alone. Studies have shown that tracking true return on investment (ROI) a major concern. When it comes to ROI associated with phone calls, that adds a whole other layer into the difficulty of attribution.
At the very least, there should be 3 things in place to be able to start tracking call marketing ROI. 1: A CRM and 2: Call Tracking Numbers attached to an Enterprise Level call tracking software and 3: Knowledge of your call only conversion rate.
Being able to isolate the calls you’re paying for and understand where they come from and their conversion rate is very important to tracking true ROI.
We’ve done the leg work for you on the number side of the equation by creating a Pay Per Call Calculator. Download it for free below and / or watch this quick tutorial video on how to use it here.
Dustin DeTorres is the CEO of DeTorres Group, a B2B Lead Generation & digital marketing agency that’s been helping B2B companies across the world since 2008. To learn more about Dustin DeTorres, click here.